by Marcela De Vivo
"Seize the day, Caper Diem"
There are plenty of shopping to go around online today, most of which is dominated by high profile sites like Amazon and EBay. While those are great retailers who can certainly offer some excellent products and services, they aren't uniquely crafted for women, those of whom are typically the more avid and enthusiastic online shoppers.
Yet, there are some great lesser-known online retailers that are specifically targeted towards a female audience, both in terms of their products and their style.
These sites (though not exclusively) center around clothing and carry products that are primarily marketed and geared towards women. Style and beauty makes up most of what these places have to offer, and, since they’re focused solely on the female consumer, they have a more diverse selection as well as a more personalized shopping experience.
Asos is the largest online-only retailer in the UK as they include over 50,000 different brands, including product lines from their own label. One nice feature of the site is that it allows users to create marketplaces for buying and selling their own products. The site also has a “Fashion Finder” feature, which allows customers to create and customize their own clothes and fashion videos.
This website has a recently launched a male counterpart, called Mr. Porter, and both sites are excellent places to find luxury clothing, shoes and accessories. In addition to offering a huge selection of designers to choose from, Net-A-Porter adds an equally substantial selection of handbags and accessories. As far as women’s luxury clothing goes, this site is simply one of the best.
Singer22 is all about getting you the clothing and styles worn by today’s most well-known celebrities. In fact, you can even search their products by different names, like Kim Kardashian or Victoria Beckham. Find plenty of styles worn by your favorite celebs and view how they look on Singer22 models as well as us regular folk.
More about the deals and low prices than anything else, Zappos prides themselves on providing the best and most affordable prices to go along with their designer clothing and footwear. Have questions? There’s a 24/7 live chat messenger that you can use for whatever questions you may have about their products and prices. Zappos was known to have the most friendly and helpful customers service in the business.
Otteny focuses mainly on understated luxury clothing as well as more contemporary pieces. You can actually pay Otteny to have their team assemble the perfect outfit for you, which can be great for certain special occasions where you might want to benefit from a little consulting before throwing together an outfit.
Shoptiques essentially a collection of boutiques that allows users to shop locally if they’re near one of the locations supported by the site. Bigger cities, like San Francisco, New York and Miami are included. For one flat rate, you can have products from any of the boutiques shipped to you. Some people might prefer to actually go to these stores, but having them available online is a nice touch for the consumer and the retailer, as it gives small stores a chance to tap into the online community of shoppers.
Finding What Works for You
There are plenty of sites to choose from, so focus on what you like and select a place that best suits your shopping style (and budget). With so many options to choose from, you’re bound to find an online retailer that meets your criteria for inventory and convenience. Plus, it’s always nice to be able to shop for clothing from your living room.
So if you know any other retail fashion sites that might works for some of us here, please do share it down at the comments below. Merci beaucoup!
Marcela De Vivo is a freelance writer from Los Angeles whose writing covers travel, health and marketing. In addition to writing for Retail Packaging, she loves shopping online as it not only saves her time, but many of her favorite online retailers offer the best prices.
"Seize the day, Caper Diem"